Finalist, Market West Fresh Produce Retailer of the year awards 2021

7th September 2021

Posted in: News

Market West Fresh Produce Retailer of the Year Awards.

Western Growers Fresh, our own Busselton local fresh food market has been listed as a finalist in the prestigious MARKET WEST Fresh Produce Retailer of the year awards 2021.

A finalist in 2 categories – Fresh Produce Retailer of the Year – Regional Store & Independent Supermarket Regional – Western Growers Fresh owners, Mick Chitty and Sonja Mitchell, are delighted with the news.

“Western Growers Fresh (WGF) is only just 2.5 years old and we are extremely proud of what we and our hard-working team, have achieved together”, said Mick Chitty”.

The Market West award is judged through multiple visits by independent Mystery Shoppers who evaluate the store, produce and service.

“Without any notice these mystery shoppers check our quality, value, and variety as well as store cleanliness and the customer service they receive” said Sonja Mitchell. “It was very emotional for us to read the wonderful mystery shopper reports”, she continued. “We are currently at a score of 98/100.”

The winner of the Market West Fresh Produce Retailer of the Year 2021 awards will be announced at the Market West Ball on Friday 8th October at Crown Casino, Perth.

There will be one more Mystery Shopper through Western Growers Fresh in September to decide the winner.

Below is a comment from the most recent mystery shopper:

1. On a scale of 0 to 10 where 0 is Not at all Likely and 10 is Very Likely, how likely would you be to return to this store based on your OVERALL experience at this store today?     10/10 10 = Very Likely

Why did you give this score? Friendly staff (three greeted me while I was in the store) exceptionally well laid out, extremely clean and tidy and displays are inviting and interesting. All in all a really great shop. This was an exceptionally clean, tidy and interesting store. They had unusual products, great displays, and staff who obviously enjoyed being there. The fresh produce was particularly inviting. It made me want to have their produce.